Back CounterLabs

Privacy

Last updated: 12 November 2026

  • Who we are
  • What we collect and why
  • Cookies
  • Who helps us
  • How long we keep it
  • Your rights
  • CounterLabs in stores
  • Changes

This page explains what personal information we collect through counterlabs.ai, why we collect it, and what we do with it. We keep it to the minimum we need.

Who we are

CounterLabs is run by Counterlabs Limited, a company registered in England and Wales (company number 17296826). Registered office: The Hedgerows, Stag Lane, High Wycombe, HP15 6EF.

We’re responsible for the personal information described here. Questions? Email [email protected].

What we collect and why

If you send us a question

We collect your name, email address, store name (if you give it) and your message. We use them only to reply to you. Our lawful basis is our legitimate interest in answering enquiries about our product.

If you book a call

Booking goes through Google Calendar, which collects your name, email address and the time you choose. We use these only to arrange and hold the call. Our lawful basis is taking steps you’ve asked for before we might enter into a contract.

When you visit the site

We use Cloudflare Web Analytics to count visits and see which pages are viewed and how people found us. It sets no cookies, doesn’t track you across sites and gives us only totals, not information about individual visitors. Our lawful basis is our legitimate interest in understanding how the site is used, so we can improve it.

Cookies

This site sets no cookies.

Who helps us

We use a small number of services to run the site:

  • Cloudflare: website hosting and visitor statistics
  • Web3Forms: delivering messages sent through our contact form
  • Google: call booking through Google Calendar, and the fonts used on this site (Google Fonts)

Cloudflare and Web3Forms process information only on our behalf. Google’s own privacy policy also applies to bookings made through Google Calendar.

Some of these providers may process information outside the UK, including in the United States. Where they do, they use safeguards recognised under UK law to protect it.

We never sell your information or share it for advertising.

How long we keep it

  • Messages and call bookings: up to 3 years after our last contact, then deleted, unless we start working together.
  • Visitor statistics: totals only, kept by Cloudflare for a limited period.

Your rights

You can ask us to:

  • give you a copy of the information we hold about you
  • correct it
  • delete it
  • stop or limit how we use it
  • object to how we use it

Email [email protected] and we’ll reply within one month.

If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first.

CounterLabs in stores

This page covers our website only. How our system handles information in partner stores will be explained separately, in a notice displayed in each partner store.

Changes

If we change this page, we’ll update the date at the top.

CounterLabs · London © 2026